White Label Casinos, a leading white-label online casino provider, has recently partnered with The Mill Adventure, an industry leader in advanced technologies and services for operators. This collaboration aims to enhance the gaming experience for both companies’ customers.
White Label Casinos is renowned for its customizable and flexible offerings tailored to specific partners’ needs, making it a natural choice for The Mill Adventure’s new partner. On the other hand, The Mill Adventure, based in Malta, is popular for its unique iGaming platforms offering a range of in-house developed features and tools, along with streamlined compliance management services and advanced payment solutions.
The partnership will allow White Label Casinos’ customers to access the latest tools and mechanics on the platform, including fantastic customization options to deliver an enhanced gaming experience. The advanced platform provided by The Mill Adventure will enable operators worldwide to customize various features and improve player acquisition, engagement, and retention.
One of the key features of the offering is the first AI-driven automated casino lobby management solution, Smart Lobbies, which has revolutionized the industry by upgrading the way gaming businesses operate. The platform also includes various promotional tools such as a loyalty shop, achievement levels, tournaments, and a bonus system.
CEO of White Label Casinos, Phil Pearson, expressed his excitement about the partnership, stating that The Mill Adventure’s platform is one of the most flexible and complete end-to-end platform providers for online gaming. He looks forward to offering more flexibility and premium casinos across their portfolio in 2024 and beyond.
Bjørnar Heggernes, Commercial Director at The Mill Adventure, also shared his enthusiasm about the partnership. He emphasized the goal of promoting efficiency in iGaming and engaging players using a feature-rich toolset to deliver a more unique experience.
Overall, the collaboration between White Label Casinos and The Mill Adventure aims to provide operators with advanced technologies and services, promoting an improved gaming experience for their customers. The partnership is expected to bring a new level of flexibility and customization to the online casino industry.