SuperSportBet and FSB join forces in strategic partnership

FSB, a well-known technology supplier to the iGaming industry, has announced a strategic partnership with SuperSportBet, a South African operator. This partnership will see FSB providing the operator with a range of award-winning sports betting, casino, and platform developments tailored to meet the specific needs of SuperSportBet’s customers and partners.

One notable aspect of this collaboration is the extensive bet options that will be made available to SuperSportBet through FSB. This will include a wide range of sports options and bet types, specifically developed for the South African market. Additionally, the partnership will provide sports betting products designed for the South African horse racing market, as well as integration features tailored to suit local payment options.

In addition to sports betting, the partnership will also bring a comprehensive portfolio of online casino products to SuperSportBet’s platform. This will allow the operator to take advantage of industry-leading content and expand its offerings to the local player community. The comprehensive scope of supply includes a compelling Player Account Management solution, which will provide transparent activity reviews to players visiting the platform, allowing them to track their registration, deposit, and withdrawal details.

The partnership is also aimed at expanding the footprint of both FSB and SuperSportBet in the South African market. As part of this, FSB will include its recent Bet Builder development in the deal, which is a fully automated product that generates and publishes a broad selection of Bet Builder bets within individual sports events. This is expected to meet the specific requirements of the local market for the benefit of both partners.

Barrie Swart, General Manager at SuperSportBet, expressed enthusiasm about the collaboration, stating, “We believe in bringing fans closer to the action and this collaboration with FSB enables us to offer players a unique sports betting and iGaming experience for the South African market that includes My Boost, Bet Builders, and Super Boosts. We are looking forward to continued collaboration between our teams and that our partnership will make a significant impact in the market.”

Meanwhile, Adam Smith, Chief Executive Officer at FSB, described the partnership as a landmark achievement and expressed pride in being chosen as platform partners for SuperSportBet. He also expressed excitement about the significant growth journey that the partnership is expected to bring.