Las Vegas hosted the Super Bowl this year, attracting record betting total and small income, despite predictions of financial impacts for bookmakers across the state. The Nevada Gaming Control Board (NGCB) reported almost $186 million in bets and $6.8 million in income, with a retention rate of 3.7%. Experts calculated sportsbooks in Nevada experienced a 4% loss on all bets, translating to about $64 million based on a projected total of $1.5 billion in national wagers. Sportsbook operators in Las Vegas revealed multi-million dollar bets on the game. The coverage of Super Bowl by CBS Sports became the most viewed telecast ever, attracting an average audience of 123.4 million viewers across all platforms. This year’s Super Bowl betting total broke a record set in 2022, with bookies earning 3.6% of a $153.2 million wager on the Kansas City Chiefs’ win. Bookies in Nevada have only lost money on the Super Bowl twice since NGCB began monitoring the game. The Chiefs’ win benefited gamblers outside of Nevada, and the spread of legalized online sports wagering to over 50% of the U.S. population also attracted new clients. This year’s Super Bowl saw a 22% increase in bets in the U.S., with sports averaging 15,000 wagers per second in the minutes leading up to kickoff. Anna Sainsbury, CEO of GeoComply, said the record-breaking results set the stage for a historic Super Bowl in Las Vegas.