Sky Vegas Joins Forces with Pragmatic Play to Expand UK Market Presence

Pragmatic Play has recently announced a content distribution agreement with Sky Vegas, the leading online casino brand in the UK. As part of this partnership, Pragmatic Play will be integrating its Live Casino content onto the Sky Vegas platform, with the aim of expanding its presence in the UK market and attracting more players.

The Live Casino content that will be available on Sky Vegas includes popular games like Sweet Bonanza CandyLand and Vegas Ball Bonanza, as well as classic live games such as Roulette and Blackjack. This agreement builds upon an existing partnership between the two companies, in which Pragmatic Play provides Sky Vegas with its premium slots.

Pragmatic Play is known for offering unique and exciting entertainment experiences for players, and the integration of its Live Casino content on Sky Vegas is a testament to its commitment to becoming the preferred Live Casino provider in the UK. In addition to Sky Vegas, Pragmatic Play has also partnered with other prominent operators in the UK, including bet365, William Hill, and Flutter.

Irina Cornides, Chief Operating Officer of Pragmatic Play, expressed her enthusiasm for the partnership, stating that Sky Vegas is the ideal platform for the company’s Live Casino content. She emphasized that this integration will allow Sky Vegas players to experience the best of Pragmatic Play’s live portfolio, which includes original game shows and classic card and table games.

On the other hand, Sky Vegas will benefit from the integration of Pragmatic Play’s top Live Casino content, which is fully customized to meet its specific needs and expectations. This move is expected to further solidify Sky Vegas’ presence in the UK market and enhance player engagement by introducing new and unseen content to its portfolio.

Philippa Ayres, Head of Content at Sky Gaming, also expressed excitement about the partnership, highlighting the strong engagement that players have had with Pragmatic Play’s top-performing slots and expressing confidence that they will love the Live Casino games that are set to be added to the Sky Vegas platform.

Overall, this partnership between Pragmatic Play and Sky Vegas represents an opportunity for both companies to enhance their offerings and solidify their positions in the UK online casino market.