Affinity Interactive, an omni-channel online, media casino, and gaming firm based in Paradise, Nevada, has announced that its Silver Sevens Hotel & Casino, located east of the Las Vegas Strip, will undergo a major refurbishment process and be officially rebranded as the Continental Casino & Hotel.
The rebranded hotel & casino will offer a lounge and a rooftop bar where guests can enjoy stunning views of a few restaurants and the Las Vegas skyline. Andrei Scrivens, Chief Executive Officer of Affinity Interactive, expressed excitement about the project, stating, “This marks an exciting chapter for our property and company. Our vision is to elevate the casino and hotel experience at Silver Sevens while remaining true to its history.”
Once the redevelopment is completed, the Continental will feature Pink Taco, a nightlife venue, and a restaurant described as “born of local culture and shaped by the spirit of rock and roll.” The menu will include craft drinks and tacos.
Reviving the Continental brand in the city is seen as a way to honor the golden era of Las Vegas and its “legacy of excitement, approach-ability, and value.” The original Continental shut down suddenly over 20 years ago, causing distress to workers in the community. However, the rebranded hotel & casino is set to officially launch in 2025, with an expanded gaming space and external gaming selections.
Affinity Interactive, formerly known as Herbst Gaming, is the parent company of several subsidiaries, including Affinity Gaming Black Hawk LLC and Jett Gaming. The company currently owns and controls 12 casinos, with locations in Nevada, Colorado, and the Midwestern United States, as part of its regional casino chain. In addition to traditional casino games, the firm also offers online betting services.
The rebranding and renovation of the Silver Sevens Hotel & Casino mark an important milestone for Affinity Interactive as it seeks to deliver a unique, exceptional, and value-driven experience while contributing to Las Vegas’ growing reputation as a global sports and entertainment destination.