The SOFTSWISS Game Aggregator, a major iGaming aggregation platform, has teamed up with game provider Ready Play to incorporate the developer’s portfolio into the platform’s soft gambling offerings. This partnership will allow the aggregator to expand its presence in the global iGaming market and continue collaborating with top-tier content providers and aggregators.
Ready Play brings 20 years of experience in the iGaming world to the table, with a focus on gamified slots that has earned recognition from the Alderney Gaming Control Commission. This certification positions Ready Play to meet the requirements of SOFTSWISS Game Aggregator’s existing client brands, promising comprehensive service for clients and an outstanding gaming experience for players.
As part of the partnership, Ready Play will supply its innovative in-house developments, including slot games such as ‘Reel Bingo’ and ‘Snakes & Ladders,’ which feature detailed statistics and analysis to set them apart from the competition. The unique content development approach also involves real players in game testing, enabling the provider to tailor its products to meet actual player requirements. This aligns with SOFTSWISS Game Aggregator’s operating principles, which shape its exclusive market offerings based on feedback from the client base.
Gregory Penkov, Head of Sales at SOFTSWISS Game Aggregator, expressed excitement about collaborating with providers like Ready Play, citing the distinctive and unparalleled experiences delivered by Ready Play’s games. Grant Benson, Commercial Officer of Ready Play, added that they are delighted to make their games accessible through a content hub that reaches diverse audiences across various locations, with the goal of providing their games to the most discerning players possible.
This partnership coincides with the announcement of a cross-product integration between SOFTSWISS Game Aggregator and the SOFTSWISS Jackpot Aggregator. The integration will combine gaming distribution capabilities with sports betting functionalities to offer a unique experience for partners and players.
Overall, this partnership is set to enhance the offerings of SOFTSWISS Game Aggregator, providing players with access to high-quality and unique gaming experiences while expanding the platform’s presence in the global iGaming market.