Pragmatic Play Launches Sportsbook in Spain in Collaboration with DAZN BET
The recent launch of Pragmatic Play’s Sportsbook in Spain marks a significant milestone in the collaboration between Pragmatic Play and DAZN BET. The landmark deal aims to solidify the leading positions of both companies in the active Spanish market, particularly in the realm of soccer and basketball leagues featuring popular teams and players.
The abundance of sports events and associated wagering opportunities in Spain served as a key driver for Pragmatic Play to introduce its sports wagering product in the country. This move demonstrates the company’s commitment to tapping into industry trends to enable further growth.
The integration of Pragmatic Play’s Sportsbook into DAZN BET was made possible through the use of the Player Account Management (PAM) Platform technology provided by Pragmatic Solutions. This integration allows the Sportsbook product to be available to all operators licensed for the Pragmatic Solutions PAM. This development has significantly contributed to DAZN BET’s achievement of a record monthly turnover in October.
The addition of the Sportsbook product to the DAZN BET platform, alongside existing offerings such as Slots, Live Casino, Bingo, and Virtual Sports, has boosted the operator’s competitive advantage. This comprehensive suite of gaming products is now powered by the PAM technology, propelling DAZN BET to become a leading operator in the country.
Gareth Crook, VP of Sports at Pragmatic Play, expressed excitement about the collaboration, stating, “We’re now seeing the fruits of our labor come to life for the first time. We are proud to be associated with this flagship brand and have no doubt that DAZN BET will establish itself as a leading operator in the country, powered by Pragmatic Play’s Sportsbook.”
Simon Gatenby, CMO at DAZN BET, also shared his enthusiasm for the partnership, saying, “Working in tandem with Pragmatic Solutions, we’re confident that our customers in Spain will love the new platform, and that we’ll give them an unforgettable sports betting experience.”
The launch of Pragmatic Play’s Sportsbook in collaboration with DAZN BET represents a significant step forward for both companies, solidifying their positions in the competitive Spanish market and offering customers an enhanced sports betting experience.