Play’n GO and PokerStars Join Forces in Michigan to Launch Exciting New Game

Play’n GO, a top iGaming supplier based in Sweden, has announced a unique collaboration with PokerStars in Michigan to launch a game for the NHL team, the Detroit Red Wings.

This exclusive game will only be accessible to PokerStars players in the state of Michigan. With the success that both companies have seen in Europe and the US, it’s expected that the game will quickly become a favorite among players.

The close alliance between the two companies on a global level paved the way for Play’n GO to partner with PokerStars specifically in Michigan to create an exceptional game. The idea came about in early 2023, prompting Play’n GO’s game designers to begin the development process.

Magnus Olsson, the Chief Commercial Officer at Play’n GO, expressed his excitement about the partnership, stating, “The opportunity to team up with PokerStars to design a game for the Detroit Red Wings was very appealing to us from day one, and we’re very pleased with the final product. Game design is at the heart of our success globally, and we’re proud to have been given this opportunity.”

Similarly, Brent Rovner, PokerStars Casino Director of North America, shared his enthusiasm about the partnership, emphasizing, “This exclusive partnership with Play’n GO to create a custom game for the Detroit Red Wings is a testament to PokerStars’ commitment to providing our players with the most innovative and engaging gaming experiences.”

Founded in 2005 and headquartered in Sweden, Play’n GO is a leading B2B slots provider in the casino industry, offering a wide range of video slots and casino games for browser play.

On the other hand, PokerStars, headquartered in Ireland and owned by Flutter Entertainment plc., is the largest online poker site globally, capturing a significant portion of the poker market. Last year, PokerStars launched its PokerStars Exchange sports betting platform, aiming to provide more sports betting variety and action to its players.

This strategic partnership between Play’n GO and PokerStars is a significant move that is expected to enhance the gaming experience for Michigan players and create new opportunities for innovative gaming in the iGaming industry.