Pariplay® has announced a new partnership with ComeOn Group, a Malta-based flagship company, to expand its international presence. The alliance aims at extending Pariplay’s reach in global markets with the launch of its content across ComeOn Group’s brands, including the popular ComeOn! brand. The partnership will see games from Pariplay’s Fusion® platform made accessible to players in various regulated markets.
As part of the agreement, Pariplay will integrate its in-house studio, Wizard Games, into ComeOn Group’s portfolio before launching content from the Fusion® platform. The Fusion® platform offers a comprehensive portfolio of games, along with engagement and back-office conversion tools designed to add value for operators.
Andrew Maclean, VP of Sales at Pariplay®, expressed excitement about the partnership, citing ComeOn Group as a leading operator in Europe. He emphasized the importance of delivering a games portfolio tailored to player preferences through the Fusion® aggregation platform. Maclean looks forward to a successful collaboration with ComeOn Group.
On the other hand, ComeOn Group sees the partnership as an opportunity to enhance its entertainment offering to customers. Cristiano Blanco, Chief Product Officer at ComeOn Group, highlighted the company’s commitment to providing a safe and enjoyable entertainment experience for its customer base. Blanco expressed excitement about expanding and building on the portfolio and range of titles offered, and looks forward to the customers’ reactions to the premium content.
The partnership is in line with Pariplay’s international expansion strategy, following similar agreements in Africa, Latin America, and North America. This latest collaboration signifies Pariplay’s commitment to strengthening its presence in regulated markets and further establishing its global impact. Both Pariplay and ComeOn Group are optimistic about the future prospects of their partnership and the potential it holds for the gaming industry.