Pariplay®, a renowned division of NeoGames S.A., has forged a partnership with ZEAL, which is a leading online lottery operator based in Germany. This collaboration will involve the integration of Pariplay®’s in-house studio, Wizard Games’, feature-packed content on the ZEAL platform.
The primary goal of this partnership is for Pariplay® to penetrate the German market and introduce its new content to a fresh audience. Some of the games that will be available on the ZEAL platform include the popular game Dragons of the North, with the company’s new series of games set to be launched via the Pariplay®’s Fusion® in the coming months. It is expected that these new titles will be well-received by German players.
Furthermore, this alliance aims to establish Pariplay® as the leading content provider globally, following a series of deals to provide content from the Fusion platform.
Enrico Bradamante, Chief Commercial Officer at Pariplay®, expressed excitement about the alliance, stating, “The German market is one of strategic importance for Pariplay, as we continue to expand in regulated markets globally. ZEAL is one of the country’s leading lights and we can’t wait to see how Wizard Games content performs with its players.”
As ZEAL is already a flagship online supplier of state-licensed lottery products through its B2C brands LOTTO24 and Tipp24, it is set to benefit from adding Pariplay®’s unique portfolio, tailored to meet its needs and expectations. This move is expected to further solidify ZEAL’s presence in Germany and enhance player engagement by introducing new, unseen content to its gaming portfolio.
The Managing Director of ZEAL Instant Games also expressed enthusiasm about the partnership, stating, “We are delighted to have another strong partner at our side in Pariplay®, with whom we can further expand our slots offering and strategically grow our business. Pariplay® is renowned as one of the industry’s premier providers and their popular content will help us to further engage with our diverse player base. Through our cooperation, we are proud to be the first operator to bring Wizard Games to the German Market.”
Pariplay® was officially launched in 2010 and, in late 2019, was acquired by Aspire Global, with development offices in Bulgaria, Gibraltar, India, the Isle of Man, and Israel. ZEAL has recently expanded into arcade-style releases and virtual scratch cards through ZEAL Instant Games.