NeoGames S.A., a game development company known for its innovative scratch game solutions, has announced a new partnership with Hard Rock Bet, the online arm of Hard Rock Digital in New Jersey. This collaboration is part of NeoGames’ expansion efforts in the North American market and will bring the premier content from its vertical Pariplay to the Hard Rock Bet platform.
Under the terms of the partnership, players on the Hard Rock Bet platform in New Jersey will have access to Wizard Games’ extensive library of innovative slots. This includes popular titles like Spirit of Mustang, Dragons of the North, and Wolf Riches, with more games set to be added through the Fusion aggregation platform.
The launch of Wizard Games’ content on the Hard Rock Bet platform is expected to strengthen the company’s presence in New Jersey, a key market in North America. The game portfolio from NeoGames’ Pariplay has already been successful in other North American regions such as Michigan, West Virginia, Alberta, Ontario, and Atlantic Canada.
This partnership comes as Hard Rock Digital recently launched its platform in New Jersey, aiming to provide a high-quality online gaming experience for players in the state. By adding Wizard Games’ content to its offerings, Hard Rock Bet will enhance its casino floor at Hard Rock Hotel & Casino Atlantic City.
While Wizard Games has already made a name for itself in key European markets, this partnership with Hard Rock Bet marks a significant step in its expansion into North America. Tsachi Maimon, President and Head of iGaming at NeoGames, expressed his excitement about the partnership, highlighting the company’s high-quality content and its potential to reach more players through this collaboration.
Grant Williams, Senior Vice President of Casino at Hard Rock Digital, also commented on the partnership, expressing his enthusiasm for adding Wizard Games’ portfolio to the Hard Rock Bet platform and emphasizing the platform’s wide selection of games.
Overall, the partnership between NeoGames’ Pariplay and Hard Rock Bet represents a strategic move for both companies to expand their foothold in the competitive New Jersey market and provide players with top-notch gaming experiences.