OpenBet and Veikkaus Partner to Expand Online Betting in Finland

OpenBet, a prominent content, platform, and service provider in the sports betting industry, has formed a partnership with Veikkaus, a government-owned operator in Finland. This collaboration marks OpenBet’s entry into the Finnish market, which has recently emerged as a key market in Europe for sports betting.

Finland’s decision to open its doors to private companies for sports betting and iGaming licenses has created an opportunity for OpenBet to introduce its advanced solutions to the market. The agreement between OpenBet and Veikkaus is set for four years, during which OpenBet’s modern technology will enhance Veikkaus’ sportsbook platform, providing an improved betting experience for both retail and online players. Additionally, the partnership will grant access to OpenBet’s Managed Trading Services.

Nikos Konstakis, Chief Product Officer at OpenBet, expressed his enthusiasm for the partnership, stating that it demonstrates their ambition as pioneers in regulatory markets. He emphasized the integration of OpenBet’s innovative technology and tailored solutions, aiming to transform the sports betting landscape in Finland. Juha-Matti Mäkilä, Vice President of Betting Operations at Veikkaus, also expressed excitement about the partnership and highlighted OpenBet’s expertise and technology solutions, which will elevate their sports betting offering in the evolving Finnish market.

OpenBet, with over 25 years of experience in the industry, has established a range of innovative solutions that are present in key sports betting markets worldwide. The company’s offerings span various services in betting technology, content, and services. OpenBet has a partner network that includes successful companies from the US, UK, Australia, Canada, Europe, and APAC. As a company under Endeavor, a leader in the sports betting and entertainment industry, OpenBet remains committed to responsible gaming and driving success for operators through localized strategies.