OpenBet, a prominent content, platform, and service provider in the sports betting industry, has renewed its successful partnership with OPAP, solidifying its position in the Greek market.
OPAP is a leader in the Greek market, offering betting markets and odds, as well as new features and functionalities in the retail sector. The extended partnership with OpenBet will allow OPAP to enhance the retail sports betting experience for Greek players by incorporating the technology platform created by OpenBet and its unique products.
As part of the extended deal, OPAP will offer a range of OpenBet’s products, including premium betting technology and trading content, across more than 3,000 stores and about 20,000 terminals in Greece.
Founded in 1958, OPAP is a member of the Allwyn Group and is the leading gaming operator in Greece, with a focus on developing a fantastic retail betting offering and providing a world-class player experience.
The partnership with OpenBet will enable OPAP to offer its customers a range of new features, including various software updates and multipricing for different odds and betting markets in both online and offline departments. This retail expansion follows the release of OPAP’s new online sportsbook, also created in collaboration with OpenBet.
Jan Karas, CEO of OPAP, stated that the launch of a new betting platform across a retail estate of more than 3,000 stores was a major undertaking, completed successfully thanks to the close collaboration between the OPAP and OpenBet teams. He believes that the new retail betting platform will further enhance customers’ entertainment experience at OPAP stores.
Jordan Levin, Group CEO of OpenBet, expressed pride in facilitating the next generation of OPAP’s retail betting offering and highlighted the significance of the partnership, strengthening OpenBet’s position as a trusted provider to lotteries worldwide.