Octoplay, a rapidly growing game development studio, has entered into a partnership with top UK gambling operators Paddy Power and Betfair. This move marks the company’s foray into the lucrative UK market and allows the operators to enhance their offerings with Octoplay’s engaging content.
The partnership involves the direct integration of Octoplay’s gaming package with Paddy Power and Betfair, enabling them to access exclusive games for their marketing purposes. Popular games like “Zeus Smash” and “Lollicat” from Octoplay are expected to drive increased traffic to the platforms of Paddy Power and Betfair as they make their debut in the UK.
This direct integration is made possible by Octoplay’s proprietary game server, which bypasses aggregation platforms and other intermediaries, ensuring that the operators receive fresh gaming content directly from the developer at all times.
For Paddy Power and Betfair, both under the umbrella of international sports betting and gaming giant Flutter Entertainment, this partnership allows them to leverage Octoplay’s corporate image and top-tier content to fuel the growth of their operations in the UK market.
Carl Ejlertsson, the Chief Executive Officer at Octoplay, expressed his excitement about the partnership, stating that Paddy Power and Betfair are the kind of operators the company aims to provide its games to. He emphasized Octoplay’s commitment to quality and ensuring that players are continually entertained. This partnership signifies a significant step for Octoplay in becoming a leading supplier in core regulated markets across the world.
Andrew Kerr, Head of Paddy Power Games, also praised Octoplay for producing highly entertaining slot games that resonate with their players. He anticipates that this partnership will greatly benefit the product offering of Paddy Power and Betfair brands.
The partnership with Octoplay marks an advancement for Paddy Power and Betfair, as they look to maintain their leading positions in the online UK gambling market with exciting new content. This strategic move is poised to benefit all parties involved, ultimately enhancing the overall gaming experience for players in the UK.