The introduction of new legislation in Denmark in October 2023 has had a significant impact on the country’s land-based betting market. The new measure, known as the Player ID requirement, mandates that all players must identify themselves using a Player ID when placing bets with land-based wagering facilities.
Since the implementation of this requirement, the spending on the land-based betting market has seen a decline in October and November 2023 compared to the same period in 2022. The aim of the Player ID requirement is to enhance customer protection and prevent underage individuals from participating in betting activities. However, the decline in betting handle across retail betting facilities has raised questions about the effectiveness of the new measure.
According to reports, the state regulator, Spillemyndigheden, stated that in the first two months after the introduction of the Player ID, the spending on the land-based betting market was lower compared to before the implementation of the new requirement. The betting handle in October and November 2023 totaled EUR 283 million, marking a more than 40% decline compared to the same period in 2022.
Furthermore, the shift in betting trends has also been notable. In 2023, more than 65% of bets were placed via mobile devices, 17% via computers, and almost 18% were placed in-person with land-based licensed operators. This marks a significant change from the same period in 2022, when the majority of bets were placed through land-based operators.
The impact of the new legislation is particularly evident in the decline of land-based bets, which amounted to EUR 48 million in October and November 2023, compared to EUR 106 million in the same period in 2022. Overall, Danish operators handled around EUR 189 million less in bets across all betting operations in the first two months of the new legislation.
While it is still early to draw definitive conclusions about the effect of the Player ID requirement, the decline in betting handle across land-based facilities and the shift in betting trends indicate a significant impact on the Danish betting market. The industry will continue to monitor and assess the implications of the new measure in the coming months.