MGM Resorts International is ramping up its efforts to expand in the realm of slot machines and live dealer broadcasting. The company is on a mission to blur the line between online and land-based channels it owns, and to achieve this, MGM has set its sights on developing its own products.
The company’s CEO and President, Bill Hornbuckle, recently unveiled these ambitious plans at a conference session at London’s ICE VOX. MGM’s online platforms, BetMGM and LeoVegas, have experienced rapid expansion in recent times. Following the acquisition of the popular developer Push Gaming, the company decided to further bolster its online presence and integrate it with its already established land-based operations.
Hornbuckle explained, “We just purchased Push Gaming with the idea of making games and for now we are going to make games for ourselves, for BetMGM and LeoVegas, but over time I’d love to see those games migrate themselves to our casino floor and our brick-and mortar-environment.”
The aim is to provide the same seamless experience in MGM Casinos as players have at home, including various jackpots and other amenities available in Las Vegas. The overarching idea behind these new developments for MGM is to capitalize on the opportunity to offer their players a consistent experience no matter where they are in the world.
The company also plans to follow in the footsteps of Evolution Gaming, which has gained traction in the field, by developing live dealer and online game show concepts that will enable broadcasting from MGM’s casinos worldwide. In addition, MGM plans to collaborate with various celebrities, allowing players to engage with them, and also offer the option to simply watch.
MGM’s expansion plans are not limited to the digital realm. The company is also set to expand its land-based operations, beginning with a new project in Osaka, Japan, with an expected construction cost of US$10 billion. Additionally, the company plans to expand into the United Arab Emirates and Thailand as part of its strategy to tap into the Asian market.
In Macau, MGM’s CEO expects the gross gaming revenue (GGR) to reach between US$24 billion and US$26 billion annually, up from US$22.7 billion in 2023. The company has also added 200 new gaming tables to its Macau property since 2022.
Overall, MGM Resorts International is embarking on an ambitious journey to revolutionize its online and land-based offerings, with the goal of providing a seamless and top-notch experience for its players around the world.