In a historic move for the gambling industry, two industry giants, Inspired Entertainment, Inc. and Kambi Group plc, have forged a partnership that will allow fans worldwide to access Inspired’s Virtual Sports products through Kambi’s sportsbook platform.
Kambi’s sportsbook is renowned as one of the leading products in the industry, with a large fan base that is eagerly anticipating the integration of Inspired’s Virtual Sports offerings. After an extensive search for a partner to integrate its Virtual Sports content, Kambi selected Inspired as the ideal collaborator.
Brooks Pierce, the CEO and President of Inspired, expressed his excitement about the partnership, stating, “We are thrilled to integrate Kambi’s first-class sports betting technology with our best-in-class Virtual Sports games. We are confident this partnership will enhance Kambi’s leading sportsbook services, allowing them to provide a dynamic new revenue stream for operators that is easily integrated into the Kambi network.”
Similarly, Jamie Mckittrick, an SVP of Commercial Operations at Kambi, voiced his enthusiasm, saying, “Kambi Group is excited to join forces with Inspired to bring their award-winning Virtual Sports products to the Kambi sportsbook platform. This partnership illustrates the openness of the Kambi platform and elevates our cutting-edge sportsbook offering with the very best Virtual Sports technology.”
Inspired’s Virtual Sports products have gained popularity and recognition globally, with availability in over 40,000 retail channels and more than 100 online locations across 35 countries. The company’s content portfolio is known for its quality and diversity, tailored to include the most popular sports in each market it serves.
Established five years ago, the Virtual Sports portfolio has experienced rapid growth, particularly in North America, where players can choose from various popular and less popular sports, including basketball, football, women’s soccer, and baseball.
Meanwhile, Kambi Group is a leading provider of premium sports betting services, offering advanced odds compiling, customer intelligence, and risk management to its partners and clients. The company collaborates with major names in the industry and operates in key markets worldwide, including Australia, the UK, and the US.
The partnership between Inspired Entertainment and Kambi Group marks a significant development in the gambling industry, offering enhanced sports betting experiences to fans globally.