Light & Wonder, a leading content aggregation company, has announced a partnership with the South African operator Hollywoodbets. This collaboration marks a significant milestone for Light & Wonder as it enters the South African market for the first time, providing its premier content to local players. In return, Hollywoodbets will gain access to the aggregator’s extensive and versatile content, enhancing its offerings to the South African gaming community.
The approval from the Mpumalanga Economic Regulator and Western Cape Gambling and Racing Board has paved the way for Light & Wonder to introduce its in-house content, as well as content from its B2B partnerships with third-party game development studios like ReelPlay, Big Time Gaming, Blueprint, and others. This means that Hollywoodbet customers will soon have access to an expanded range of gaming resources.
Light & Wonder’s expansion into the South African market is supported by its portfolio of live casino products and a dedicated global team of approximately 6,000 employees. This move not only strengthens the company’s presence in land-based gaming operations across the continent but also meets the expectations of players by bringing the iGaming experience to a new level.
James Bustin, the Commercial Director at Light & Wonder, expressed his excitement about entering the South African market, stating, “Entering South Africa’s online regulated market is an exciting move for Light & Wonder, allowing us to deliver on our promise of bringing new worlds of play to consumers worldwide. We are excited to have launched our online games that we know South Africans already love playing in land-based casinos, and now we look forward to launching even more content from our partner studios in the coming months.”
Wayde Dorkin, Head of Product at Hollywoodbets, emphasized the significance of the partnership, saying, “We want our players to enjoy the best possible casino experience and this launch with Light & Wonder means we have expanded access to a wide range of highly compelling content within a very potent new market. The initial range of games produced by Light & Wonder is very impressive and this is only the first step. By integrating Light & Wonder’s platform, we are looking forward to adding other third-party studios to our audience.”
Overall, the partnership between Light & Wonder and Hollywoodbets represents a significant development in the South African gaming industry, bringing innovative and high-quality content to local players and enhancing the overall gaming experience in the region.