Highlight Games Ltd. has announced a new partnership with Boomerang Digital to launch a new numbers game, “Lotto Goals.” This collaboration aims to provide players with a fresh gaming experience by combining Highlight Games’ extensive video archive portfolio and innovative game concept with Boomerang’s technology suite. The game is set to be distributed to the flagship UK retail firm in anticipation of the UEFA Euro 2024 Championship, with plans for wider distribution to global and UK clients in the lottery, wagering, and gaming sectors.
“Lotto Goals” requires players to select 6 football jersey numbers from a group of 22 choices, with results determined by a series of goals from popular teams and players included in Highlight Games’ video archive. Highlight Games CEO Steven Holmes expressed excitement about the partnership, highlighting the opportunity to expand their content distribution across the UK and internationally, ultimately bridging the gap between lottery/numbers games and archive video footage. Boomerang Digital CEO Andrew Ludlow also commented on the alliance, emphasizing the innovative concept that merges numbers games and real football footage, positioning both Highlight and Boomerang for growth in their respective UK and international customer bases.
In addition to the partnership with Boomerang Digital, Highlight Games has also entered into a content distribution agreement with the Azerbaijan National Lottery Company – Azerlotereya OJSC. Holmes expressed delight in this transformative deal, following the success of their partnership with Sisal Sans and Demirören Holdings in Turkey. The collaboration is expected to replicate a winning formula with the Azerlotereya OJSC, with plans to launch exclusive content in this new territory soon.
Overall, these partnerships mark a significant step for Highlight Games, positioning the company for continued growth and expansion within the gaming and lottery sectors. The announcements underscore Highlight Games’ commitment to delivering innovative and engaging gaming experiences to a diverse and global audience.