NOVOMATIC’s Digital Gaming and Entertainment division, Greentube, has expanded its partnership with Superbet, extending its reach to Latin America. The new deal will make Greentube’s content available to players in Brazil, marking a significant step in the company’s Latin America expansion.
The partnership between Greentube and Superbet has been successful, allowing the company to expand to various key markets around the world. Brazilian players will now have access to Greentube’s popular games, including Cash Connection – Sizzling Hot, Charming Lady’s Boom, and Book of Ra Bingo, among others.
This marks the first time the two companies will be present together in Latin America, and the collaboration is expected to yield positive results, given their success in other markets. Superbet is already popular in the Latin American market, so offering Greentube’s titles will provide additional exposure and attract new players.
Greentube’s content is popular across the South American market, and the company is planning for further strategic growth in this key market. Jelena Popovic, Regional Manager at Greentube, expressed confidence in the expansion, stating that going live in Brazil with Superbet maintains their strategy in the region.
Nicholas Yu, Head of Content & Live Casino at Superbet, also emphasized the value of being able to offer Greentube’s games to their players, taking their partnership to a new level.
Greentube has been a presence in the iGaming market since 1998 and became part of the NOVOMATIC Group in 2010. Meanwhile, Superbet, founded in 2008 in Romania, has since extended its global presence to many key markets across the world. With this extended partnership, both companies are poised for further growth in the Latin American market and beyond.