Push Gaming, a London-based B2B gaming supplier, is making moves to expand its reach and bring its popular slot titles to new audiences. On November 22nd, the company released a new slot game called “Boss Bear,” and on December 8, it announced a partnership with Grand Casino Luzern to enter the Swiss market.
The partnership between Push Gaming and Grand Casino Luzern will see the integration of Push Gaming’s slot titles onto the mycasino brand of Grand Casino Luzern for a duration of 8 weeks. This means that the casino will have exclusive access to Push Gaming’s popular titles, including “Jammin’ Jars,” “Wild Swarm,” and “Razor Returns,” in addition to the newly released “Boss Bear.”
The main goal of this partnership is to enable Push Gaming to enter the regulated Swiss market and further extend its presence in Europe. This move is part of Push Gaming’s larger strategy for global expansion, following its entry into regulated markets in Italy, Greece, and Columbia.
Fiona Hickey, Director of New Business and Markets at Push Gaming, expressed enthusiasm about the partnership, stating that Grand Casino Luzern’s leading position in Switzerland will allow Push Gaming’s titles to reach a wider audience and contribute to further growth in the market.
On the other hand, Grand Casino Luzern will benefit from being the first Swiss operator to offer Push Gaming’s portfolio to Swiss players. This move is expected to solidify the casino’s presence in Switzerland and attract new players with innovative and transformative gameplay experiences.
CEO at Grand Casino Luzern, Wolfgang Bliem, also expressed excitement about the partnership, emphasizing the casino’s goal of offering players a wide range of high-quality titles and innovative gaming experiences. He sees the partnership with Push Gaming as a way to reaffirm these aspirations and lead the way in introducing new content to the Swiss market.
Overall, the partnership between Push Gaming and Grand Casino Luzern represents a significant step in Push Gaming’s expansion into new European markets and highlights the casino’s commitment to offering innovative gaming experiences to players in Switzerland.