Gaming Innovation Group Inc. (GiG) has made a significant move by acquiring KaFe Rocks Ltd., a popular affiliate company. This acquisition is seen as a strategic move to strengthen GiG’s position in the global market and expand its presence in North America.
The acquisition of KaFe Rocks is a major step for GiG Media, the lead generator in the online casino industry. It is expected to contribute to the company’s growth and success in the North American market. With 12 successive quarters of hitting revenue records, GiG Media has had significant success in recent years, and the acquisition of KaFe Rocks is expected to further boost its performance.
KaFe Rocks is a well-known player in the iGaming affiliates arena, with several Power Affiliate top 10 rankings and a presence in more than 15 key markets worldwide. Its US flagship brands, Time2play.com and UScasinos.com, are particularly popular, and GiG Media aims to leverage their success to conquer the US market. The profitable performance of Time2Play in the last 12 months further adds to the appeal of this acquisition.
Following the successful deal with AskGamblers, GiG Media seems determined to continue acquiring various media and marketing technology giants to strengthen its position in the industry.
The terms of the acquisition include a cost of 35 million euros, with 15 million paid upfront in cash and the remaining 20 million to be paid in semi-annual installments over the next two years. Additionally, GiG will pay 2.5 million euros in shares for operational cost savings targets. The final approval of the acquisition is expected in December.
Jonas Warrer, CEO of GiG, expressed his excitement about the acquisition, stating that the company is looking to maintain its position as a leading casino affiliate in the industry and grow in the North American market. Aimee Speight, spokesperson for KaFe Rocks, also shared optimism about the acquisition, noting that joining forces with GiG Media will enable KaFe Rocks to venture into new heights.
Overall, this strategic acquisition is expected to drive significant growth and success for GiG in the coming years.