Fanatics’ Sportsbook Takes Over as Iowa’s Premier Betting Destination, Ousts PointsBet

Fanatics Betting and Gaming (FBG) has just made its debut in Iowa as it continues its rapid expansion across the US. The company has replaced the popular PointsBet brand and is set to strengthen its position in the states.

The Fanatics Sportsbook mobile application is now live in Iowa, allowing players to download it and start placing bets. Even for those who have previously used the PointsBet app, all their data will be seamlessly transferred to the new app. This includes their username, password, account balance, rewards points, and all settings related to responsible gaming.

In addition to the online betting industry, the retail sportsbook located at Catfish Bend Casino, which was previously operated by PointsBet, has now transitioned to become a Fanatics Sportsbook. The property will also be introducing new Suzohapp’s self-service betting kiosks.

Fanatics Sportsbook is already popular across the US, and Iowa marks the 12th state to welcome it, following Colorado, Connecticut, Kentucky, Maryland, Massachusetts, Ohio, Pennsylvania, Tennessee, Vermont, Virginia, and West Virginia. In Pennsylvania and West Virginia, players can also enjoy various casino games through Fanatics Casino.

Fanatics has been steadily working on replacing PointsBet sportsbooks throughout the country since it acquired PointBet’s US operations back in August 2023. While the timeline for these changes is still uncertain, Fanatics has assured that everything is progressing as planned.

In terms of the revenue report, Iowa’s sports betting market saw a handle of $282.7 million in December, representing a 23% annual growth. However, there was a decrease of 2.4% compared to November 2023, when the handle was $289.7 million. Of the total handle in December, $258.3 million was spent on online gaming, while $24.4 million was spent on retail sportsbooks.

The revenue in December amounted to $26.3 million, signifying a 28.9% increase from the same month in 2022. The revenue from online betting was $23.6 million, while retail operations earned $2.7 million.

In December, the most successful sportsbooks in the state were Diamond Jo Dubuque and FanDuel, with $7.2 million in revenue and a handle of $68.7 million. Wild Rose in Jefferson and DraftKings took second place, followed by Wild Rose in Emmetsburg, which finished in third place.

Finally, Catfish Bend Casino and PointsBet together earned $331,818 in revenue from $4.6 million generated in bets.

With these developments, it remains to be seen whether Fanatics’ sportsbook will surpass the success of PointsBet’s in 2024.