EveryMatrix, a renowned iGaming solutions provider, recently announced its partnership with Rush Street Interactive (RSI). This strategic collaboration will see EveryMatrix integrate its content into RSI’s BetRivers platform in Michigan, marking the company’s debut in the state.
The goal of this partnership is to introduce EveryMatrix’s diverse content to a new audience in Michigan. The content set to be featured on BetRivers platform will include popular titles from EveryMatrix’s Armadillo Studios, integrated directly through SlotMatrix, an online gaming aggregation solution.
EveryMatrix has secured licenses for several regulated markets including West Virginia, New Jersey, Ontario in Canada, and Michigan. The company’s most recent license acquisition is for Connecticut, with Pennsylvania in the process of regulatory approval. President of EveryMatrix Americas, Erik Nyman, expressed enthusiasm about the partnership, highlighting the company’s expansion in the U.S and its commitment to maximizing content and aggregation offerings.
In addition to the Michigan partnership, EveryMatrix has also collaborated with Rush Street Interactive in Latin America through the RushBet brand. This partnership signifies a significant milestone for BetRivers and Rush Street Interactive, who will benefit from the addition of tailored and unique content from EveryMatrix. This move is expected to further solidify BetRivers’ presence in Michigan and enhance player engagement with the introduction of new gaming experiences.
Richard Schwartz, Chief Executive Officer at Rush Street Interactive, expressed the company’s excitement about the partnership and its entry into the Michigan market. He emphasized the goal of offering BetRivers’ players immersive and entertaining gaming experiences, confident that gaming enthusiasts in Michigan will appreciate the new games.
The partnership between EveryMatrix and Rush Street Interactive is set to transform the iGaming landscape in Michigan, providing players with a diverse and engaging gaming experience. With the integration of EveryMatrix’s content, BetRivers is poised to strengthen its position in the market and attract a wider player base.