Craig Artley Appointed as FSB’s New CFO

FSB, the international sports wagering platform, has appointed Craig Artley as its Chief Financial Officer, signaling a significant addition to its senior management team.

Artley, who previously worked at Sporting Group, brings a wealth of experience in finance and compliance to his new role. He will be responsible for leading the finance and compliance teams of FSB, overseeing its financial strategy, and managing its commercial relationships with both new and existing partners.

During his time at Sporting Group, Artley held various senior financial positions and gained expertise in Corporate Finance at Deloitte, a multinational financial services network, and Gfinity, a technology and gaming media firm.

His appointment comes at a time of significant growth for FSB, with the company making strides in various areas such as entering the newly regulated market of Ontario with allies Fitzdares, welcoming new CEO Adam Smith, and expanding its presence in the African market.

Commenting on Artley’s appointment, FSB’s Chief Executive Officer, Adam Smith, expressed his excitement about the new hire, praising Artley’s sector experience and desire to deliver. Artley himself expressed honor and excitement about joining FSB on its transformation into a leading global sportsbook supplier.

In addition to the appointment of Artley, FSB also recently entered into a retail channel distribution deal with PLYMKR. This partnership will see PLYMKR exclusively distributing FSB’s retail technology suite to the United Kingdom and the Irish markets, further strengthening FSB’s position in the industry.

Russell Colvin, the Global Channel Partner Manager at FSB, hailed the strategic partnership with PLYMKR as the start of an exciting new era for FSB. He highlighted the company’s renewed focus on its core products and its commitment to strengthening its global growth and welcoming new channel partnerships.