The legendary Mirage casino, nestled in the heart of the Las Vegas Strip, is set for a major rebranding after it was acquired by casino giant Hard Rock International in 2021. The operator has been making significant progress with its plans to revamp the iconic property, with the latest development being the approval of its design plans for the property’s expansion.
The urban planning authority Clark County Commission has given the green light for Hard Rock International to remodel the existing pool and allocate around 1.2 million square feet for a new live performance venue, as well as retail and ballroom space. The approval comes after the county officials previously approved Hard Rock’s plan to replace the Mirage’s landmark volcano attraction with a guitar-shaped tower.
The approved expansion plan includes the addition of a hotel tower and focuses on developing new casino areas, retail spaces, restaurants, clubs, outdoor leisure areas, and more. The expansion will also involve the removal of existing facilities like the Secret Garden and Dolphin Habitat, as well as some existing pool structures, to make way for the remodeling of over 45,000 square feet of pool and adjacent space.
The completion of the expansion works will see the casino area expanded from 94,000 square feet to 174,000 square feet. The convention space will grow to 283,000 square feet, and the theater capacity will nearly double to 6,265 seats. Additionally, the food and beverage outlets will increase to 21, with other amenities set to align with the expansion plans.
Despite the approval of the design review, Hard Rock International has not provided any information on when the construction may begin. The company’s subsidiary, Hard Rock Las Vegas, appears to be exclusively focused on the steps taken in the process for the planned development.
The rebranding and expansion of The Mirage represent a significant step for Hard Rock International as it continues to make its mark in the Las Vegas casino market. The approved plans signal an exciting future for the iconic property, with the potential to enhance the overall entertainment and hospitality offerings in the heart of the Las Vegas Strip.