BetMGM has announced that it will be the title sponsor of the Premier League Darts tournament this year. The tournament, also known as the BetMGM Premier League, will take place from February to May and will feature 8 players competing over 17 nights for a prize pool of £1 million. Each of the 16 league nights will also include a mini-event, with the top 4 players advancing to the end-of-season Play-Offs.
The tournament is set to kick off on February 1 in Cardiff and will travel to cities such as Glasgow, Belfast, Newcastle, Berlin, and more before the Play-Offs in London. The lineup of players for the tournament will be revealed at a later date.
This announcement comes as part of a new sponsorship deal between BetMGM and the Professional Darts Corporation. BetMGM, a gambling and wagering platform from MGM Resorts, offers live casino games, sports wagering, and casino games, as well as exclusive offerings.
The Chief Executive of Professional Darts Corporation, Matt Porter, expressed excitement about the partnership, stating that the Premier League Darts event reaches a huge live audience and a massive global television audience, making it an ideal platform for BetMGM. BetMGM has also entered into partnerships with several football clubs, including Newcastle United, Wolverhampton Wanderers, and Manchester City.
Sam Behar, the UK director of BetMGM, echoed the sentiment, stating that the company is thrilled to partner with the Premier League Darts and is looking forward to an action-packed 2024. BetMGM UK aims to bring a new era to the online gaming space of the UK with its online casino and sports wagering proposition.
The new sponsorship deal marks an exciting development for the Premier League Darts tournament and highlights the growing collaboration between the sports and gambling industries. It also underscores the increasing appeal and popularity of darts as a competitive sport.