Swiss multinational lottery firm Allwyn has announced a new partnership with Instant Win Gaming Ltd. (IWG), a UK-based supplier of iGaming content to the lottery industry. The alliance will focus on enhancing Allwyn’s portfolio of games and collaborating with IWG’s co-founders Simon Bucknall and Rhydian Fisher to drive innovation in the online instant win games sector.
Stepan Dlouhy, Chief Investment Officer at Allwyn, expressed his excitement about the partnership, stating that it will allow them to deliver the best user experience to players across their international markets. IWG CEO Rhydian Fisher echoed this sentiment, emphasizing the potential for the collaboration to create new opportunities for their games.
The partnership also involves Allwyn purchasing a 70% stake in IWG’s business, using their pre-existing financial resources. The investment is expected to be finalized in the second half of the current year, subject to the fulfillment of usual closing conditions. Despite the significant investment, it will not lead to a significant change in the structure of the IWG team, ensuring that the co-founders can remain in their positions as COO and CEO.
In related news, International Game Technology (IGT) withdrew its legal challenge over the selection of Allwyn for the 4th UK National Lottery license. This decision signifies IGT’s acceptance of Allwyn’s role as the chosen operator for the prestigious license.
This new partnership and investment reflect Allwyn’s commitment to expanding its offerings and delivering exceptional experiences to players. The collaboration with IWG and the acquisition of a majority stake in their business will contribute to the growth and innovation of both companies in the lottery and iGaming industry.