A recent survey from the American Gaming Association (AGA) has revealed that a record-breaking 67.8 million American adults are expected to bet on Super Bowl LVIII. This number represents 26% of the American population and sets a new record in the sports betting handle expected for the event. The figure also reflects a 35% increase from the previous year, with a projected sports betting handle of $23.1 billion for Super Bowl LVIII, marking a 30% increase from 2023.
The survey also highlighted the growing popularity of legal sports betting across 38 states, which is expected to result in traditional Super Bowl wagers exceeding casual wagers for the second consecutive year. According to the survey, 42.7 million American adults plan to place traditional sports wagers, whether online, at a retail sportsbook, or with a bookie, exceeding the 2023 figure by 41%. Additionally, 36.5 million Americans will bet casually, with the total expected to reach 32% higher than in 2023.
The survey also found that 28.7 million adults, or 11% of the total American population, will place online wagers through a legal U.S. sports betting operator, indicating a growing trend in legal sports betting.
AGA President and CEO Bill Miller emphasized the importance of responsible gambling, stating that their priority remains providing consumer protections and investing in responsible gambling tools and education. The survey revealed that 75% of traditional Super Bowl bettors had seen a responsible gambling message in the last year, a 71% increase from the previous year.
During Super Bowl week, Miller will address the expansion of legal sports betting and the importance of responsible gambling on a radio show in Las Vegas, featuring former NFL running back and current Fox Sports commentator Mark Ingram II. Ingram expressed his excitement about legal sports betting and emphasized the importance of wagering responsibly.
As the Kansas City Chiefs and San Francisco 49ers prepare for the Big Game at the Allegiant Stadium in Las Vegas on February 11, the AGA survey found that 47% of American adults plan to bet on the Kansas City Chiefs, while 44% intend to bet on the San Francisco 49ers, indicating almost equal odds for the game.